How to Convince an Employer to Hire You

Starting something new is always scary. Whether you are
just starting your career or decided to switch you field of
work - you have to convince an employer that even though
you have little to no experience in the new field, you
deserve to get the job. When a market is competitive, how
should convince your employer that you are the best
candidate for the job? And why should they hire you, if
they have tons of candidates who are more qualified and
experienced than you are?
You see, learning how to market yourself is a critical life
skill necessary to develop to achieve your career vision.
And here are 4 universal tips for the people who are
changing careers or starting a new one:

1.  Do Not Focus On Your Lack Of Experience

To convince the hiring manager to hire you, youdon't
actually need toconvince them. You need to show that you
are a perfect fit for this job. So don't even think about
saying anything about your lack of skills! Don't try to sell
them on everything you have done in the past. Focus on
the skills that you bring to this position that will enable you
to succeed. Do you have unique skills for this role? Why
should they hire you? Remember to focus on your
strenghts, not your weaknesses.

2.  What Differs You From Other Candidates

You will be competing for this position with people who
have done this job before. Sell the hiring manager on the
unique strengths and perspectives you bring to the
position. Most employers don’t expect you to know
absolutely everything about your industry. What they do
expect—and seek out—is a willingness to keep learning
and growing as your industry changes. Show potential
employers that you’re masterful learner—even if you’re
not a “master of your craft.” Instead of focusing on what
you expect to gain, you should highlight what you have to
offer. Describe how your professional approach is an
excellent cultural fit for the company and how your
capabilities match specific accountabilities of job
openings.

3.  Upgrade Your Resume
Resumes are often designed and written to appeal to a
hiring manager in a candidate’s current field or industry.
They are filled with industry lingo and corporate
buzzwords, reference accomplishments that don’t make
sense to outsiders, and contain attempts to highlight
generalized capabilities, such as communication and
leadership skills.

To transition to a new career, you’ll need to think about
your past differently. When writing the resume, discuss
accountabilities and accomplishments in a way that
doesn’t assume specialized knowledge on the part of the
reader. Explain the context for those unfamiliar with the
inner workings of your field or industry. Present
accomplishments, but also provide insight into your
thought processes and actions that generated results.
Hiring managers want to know what you’ve done in the
past, but they also need to know how your work will
benefit them in the future. The right kind of reframing
reveals both.

4.  Execute Flawlessly

Be sure your résumé has no typos or grammatical errors --
same for your cover letter. Don't even think about being
late to the interview. Prepare well for the interview. Have
questions prepared to ask the interviewer. Be sure to send
a handwritten thank-you note. At every step of the process
you want to stand out and be remembered for positive
reasons.
By following all these tips and showing your potential
employer your passion, you will have a chance of getting
the job you want. And after that everything depends on
you.